Tag Archives: mobile

The New Breed of Mobile Providers

Posted on August 3, 2012 by

As someone who has been in the mobile technology space for several years, I’ve seen a good amount of change. It’s often said that change is the one constant in life; well – picture the mobile space as a concentrated … Continue reading →

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Posted in mCommerce, Mobile, Mobile Web | Tagged , , , , | 3 Comments

Google I/O 2012: What you need to know

Posted on July 10, 2012 by

5th Finger’s Mobile Engineering Team Lead, Chris Brent attended the Google I/O 2012, an annual developer-focused conference held by Google in San Francisco. He brought back some exciting updates and insights that impact all stakeholders in the mobile space. From … Continue reading →

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Posted in Android, Applications, Apps, Devices, Google, Mobile, Trends & Insights | Tagged , , , , , , , , | Leave a comment

Safeway Mobile App: A Big Fish in a Big Pond…

Posted on June 23, 2012 by

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading →

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Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

The Lesser Known Battles of Getting an SMS Shortcode Live

Posted on June 1, 2012 by

Why is it that we can clone animals, draw with friends across the world, communicate to hundreds of millions of people in 5 seconds with a click of a button and have computers perform open heart surgery, but it takes … Continue reading →

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Posted in Carriers, Mobile, SMS, Uncategorized | Tagged , , | 1 Comment

How A Guerilla Marketing Tactic Translates To Mobile Loyalty

Posted on June 1, 2012 by

Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading →

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Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized | Tagged , , , , , | Leave a comment

The Strengths of SMS vs In-App Push Notifications

Posted on May 30, 2012 by

Often we’re asked whether a brand should use in-app push notifications or SMS for their mobile engagement and loyalty programs. It is clear that push notifications and SMS each have their own unique strengths. What is best for you depends … Continue reading →

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Posted in Mobile, Mobile Loyalty, SMS | Tagged , , , | 1 Comment

Turning the NBA Playoffs into mCommerce Brand Engagement

Posted on May 18, 2012 by

While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting.  According to Nielsen, 86% of mobile phone owners use their phone while watching television.  Nielsen also states that multi-tasking … Continue reading →

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Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter | Tagged , , , , , | Leave a comment

How Mobile Made Superheroes Not So Super Anymore

Posted on May 7, 2012 by

Has mobile technology given us  super powers that we haven’t realized?  My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to  Brandon, … Continue reading →

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Posted in Devices, Innovation, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

How NOT To Use Your Sales Force

Posted on April 17, 2012 by

In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading →

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Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability | Tagged , , , , , , , , , , , , , | Leave a comment

The Super Bowl Went Mobile, But Was It Successful?

Posted on February 9, 2012 by

If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading →

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Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights | Tagged , , , , , | 1 Comment