Tag Archives: mobile app

The Super Bowl Went Mobile, But Was It Successful?

Posted on February 9, 2012 by

If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading →

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Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights | Tagged , , , , , | 1 Comment

Mobile Adherence for Today’s Patient

Posted on December 16, 2011 by

Sometimes I feel like I’ve stepped into a time machine when working in pharma…. and I am not talking about being transported into the future. Big pharma’s approach to mobile adherence looks, feels and acts completely dated. SMS-based medication reminders, … Continue reading →

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Posted in Apple, Applications, Apps, Health, mHealth | Tagged , , , , | Leave a comment

Hybrid App Case Study: Safeway’s Dominick’s App (Retail)

Posted on December 16, 2011 by

You are probably hearing more and more about ‘hybrid apps’. Well, I thought it might be interesting to share with you 5th Finger’s recent journey to create a hybrid app with the Dominick’s iPhone app and Safeway. Here’s a short … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

Safeway personalizes grocery shopping with RedShop Mobile

Posted on November 14, 2011 by

If you saw our offices this week, you would see some happy Fingers! We are excited to announce Grocer Safeway is providing Dominick’s shoppers personalized offers on a mobile app powered by 5th Finger’s RedShop! The Apple iPhone mobile app makes … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

Jos. A. Bank saves businessmen with lost luggage

Posted on April 20, 2011 by

Imagine for a moment you have flown to the other side of the country for a client meeting, you head to baggage claim expecting your luggage to meet you there and nothing appears. You speak to the baggage department and … Continue reading →

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Posted in Applications, Apps, iPhone, Retail, Uncategorized | Tagged , , | Leave a comment

5 risk factors for app customer satisfaction

Posted on April 7, 2011 by

In order to create the ultimate mobile app experience, Victor Zhang of Safeway did his homework; and is now sharing his insight as a guest Finger Food blogger: iPhone users find Apple iTunes’ app rating and review feature helpful since these ratings … Continue reading →

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Posted in Android, Applications, Apps, iPhone, Trends & Insights | Tagged , , | Leave a comment

Gamification – it’s the new buzzword – but what is it all about?

Posted on April 4, 2011 by

If you’ve been to any digital marketing events over the last 12 months, you likely came across the term ‘Gamification’… but what exactly is Gamification? Gamification is the use of game play mechanics for non-game applications. It can be a … Continue reading →

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Posted in Applications, Apps, gameification, Mobile Loyalty, Retail | Tagged , , , , , , | Leave a comment

A service message from a mobile toting shopaholic…

Posted on March 15, 2011 by

Lucky Magazine is one of my top 5 fun time-killer magazines that I almost always pick up when I’m waiting at the airport. On my last trip to SFO I noticed a fun new feature – mobile shopping!   Lucky is … Continue reading →

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The 2011 Mobile Marketing Guide

Posted on January 31, 2011 by

We recently published a 2011 Mobile Outlook that provides a straight talking, no holds barred, insider analysis of the current state of the mobile market, expectations beyond 2012 and a guide to mobilizing for 2011. Here is a quick peek at … Continue reading →

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Posted in Apps, Inspiration, iPhone, Mobile Loyalty, Mobile Web, Mobility Planning, Proximity Marketing, QR Codes & MS Tags, Retail, Trends & Insights, Uncategorized | Tagged , , , , | Leave a comment

Surprise! More Consumers use Feature Phones Than you Think

Posted on December 23, 2010 by

We’ve heard this before: A mobile site is considered step one in mobilizing a brand…but who are we kidding, we both know we look at non-mobilized sites on our iPhones and Androids every day (discounting those who didn’t get the … Continue reading →

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