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Tag Archives: jay-z
How A Guerilla Marketing Tactic Translates To Mobile Loyalty
Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading
Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized
Tagged jay-z, kanye west, mobile, mobile loyalty, mobile strategy, pop-up store
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