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Tag Archives: adherence program
How NOT To Use Your Sales Force
In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading
Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability
Tagged adherence education, adherence program, cost-effective, Email Blasts, HCP, marketing, mobile, mobile web, NRx, patient, pharma, ROI, Sales Force, Website
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