Category Archives: Uncategorized

Sweet Recognition

We’re incredibly honored to be recognized for our hard work and passion with the following awards that we received this summer. For the second year in a row, we’re thrilled to be on Inc. 500|5000’s prestigious list of America’s fastest … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

5 Tips for Obtaining MLR Approvals for Mobile

Coming fresh off the most recent ePharma West Conference in San Francisco, one of the most frequent questions I received was related to MLR (Medical/Legal/Regulatory) approvals of mobile programs. While many in Pharma have their own tips and tricks for … Continue reading

Rate this:

Posted in Apps, mHealth, Mobile, Pharma, Uncategorized | Tagged , , , , , | Leave a comment

Safeway Mobile App: A Big Fish in a Big Pond…

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading

Rate this:

Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

The Lesser Known Battles of Getting an SMS Shortcode Live

Why is it that we can clone animals, draw with friends across the world, communicate to hundreds of millions of people in 5 seconds with a click of a button and have computers perform open heart surgery, but it takes … Continue reading

Rate this:

Posted in Carriers, Mobile, SMS, Uncategorized | Tagged , , | 1 Comment

How A Guerilla Marketing Tactic Translates To Mobile Loyalty

Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading

Rate this:

Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized | Tagged , , , , , | Leave a comment

How Mobile Made Superheroes Not So Super Anymore

Has mobile technology given us  super powers that we haven’t realized?  My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to  Brandon, … Continue reading

Rate this:

Posted in Devices, Innovation, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

Responsive Design, breaking down what you need to know…

Ethan Marcotte from A List Apart wrote an excellent blog post in May of 2010 on the subject of Responsive Web Design. While Ethan’s observations on the state of mobile browsers were valid then, with groups like Nielson telling us smartphones … Continue reading

Rate this:

Posted in Case Studies, Devices, Mobile Web, Mobility Planning, Uncategorized, Usability | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Retailers See Impressive Pinterest Results, But Imagine Them With An iPad App

If being the third social network behind facebook and Twitter hasn’t validated Pinterest in your mind yet, maybe this will. Home Good retailers such as Wayfair (formerly CSN Stores) found that Pinterest referrals are more likely to make a purchase and spend … Continue reading

Rate this:

Posted in Android, Apple, Applications, Apps, iPad, Retail, Uncategorized | Tagged , , , | 1 Comment

The Retailer’s Guide to Building a Mobile Strategy in 2012

The 5th Finger whitepaper that helps retailers strategize their way to success We don’t need to tell you most retailers today know mobile is a key way to reach the modern consumer. We also don’t need to tell you most … Continue reading

Rate this:

Posted in Uncategorized | Leave a comment

QR Codes vs Microsoft Tag, the winner is…

If there was a national league for mobile tagging formats, then the 2011 Champion of the National League for Mobile Tags was… QR Codes. At the start of last year, we were still posting about which mobile tag format would win … Continue reading

Rate this:

Posted in Mobile Advertising, QR Codes & MS Tags, Trends & Insights, Uncategorized | Tagged , , | Leave a comment