Category Archives: Trends & Insights

Google I/O 2012: What you need to know

Posted on July 10, 2012 by

5th Finger’s Mobile Engineering Team Lead, Chris Brent attended the Google I/O 2012, an annual developer-focused conference held by Google in San Francisco. He brought back some exciting updates and insights that impact all stakeholders in the mobile space. From … Continue reading →

Rate this:

Posted in Android, Applications, Apps, Devices, Google, Mobile, Trends & Insights | Tagged , , , , , , , , | Leave a comment

How A Guerilla Marketing Tactic Translates To Mobile Loyalty

Posted on June 1, 2012 by

Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading →

Rate this:

Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized | Tagged , , , , , | Leave a comment

Turning the NBA Playoffs into mCommerce Brand Engagement

Posted on May 18, 2012 by

While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting.  According to Nielsen, 86% of mobile phone owners use their phone while watching television.  Nielsen also states that multi-tasking … Continue reading →

Rate this:

Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter | Tagged , , , , , | Leave a comment

How Mobile Made Superheroes Not So Super Anymore

Posted on May 7, 2012 by

Has mobile technology given us  super powers that we haven’t realized?  My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to  Brandon, … Continue reading →

Rate this:

Posted in Devices, Innovation, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

How NOT To Use Your Sales Force

Posted on April 17, 2012 by

In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading →

Rate this:

Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability | Tagged , , , , , , , , , , , , , | Leave a comment

QR Codes vs Microsoft Tag, the winner is…

Posted on February 13, 2012 by

If there was a national league for mobile tagging formats, then the 2011 Champion of the National League for Mobile Tags was… QR Codes. At the start of last year, we were still posting about which mobile tag format would win … Continue reading →

Rate this:

Posted in Mobile Advertising, QR Codes & MS Tags, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

The Super Bowl Went Mobile, But Was It Successful?

Posted on February 9, 2012 by

If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading →

Rate this:

Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights | Tagged , , , , , | 1 Comment

Retail Inspiration, Brought to You Via Pinterest

Posted on January 17, 2012 by

Heard of Pinterest? If you haven’t, you should start getting to know them now. I predict a new wave of social outreach is upon us– one that inspires product discovery. Pinterest is my latest addiction and is growing at Facebook-like … Continue reading →

Rate this:

Posted in Google, Retail, Trends & Insights, Uncategorized | Tagged , , , | 1 Comment

Why Retailers Need to Consider NFC

Posted on January 7, 2012 by

2012 looks to be the year that challenges the different mobile payment approaches, and every retailer is going to be charged with finding their optimal solution. In the end NFC will be the winner, but due to hardware constraints it … Continue reading →

Rate this:

Posted in NFC, Trends & Insights, Uncategorized | Tagged , , , | Leave a comment

A Peek into the Black Friday Mobile Crystal Ball

Posted on November 4, 2011 by

Last year on Black Friday 5.6% of consumers visited a retailer’s website via their mobile phone per Coremetrics, and PayPal saw a whopping 310% increase in mobile payments. Pretty impressive statistics. If you thought that was mind blowing, you might want … Continue reading →

Rate this:

Posted in Apps, iPhone, Mobile Loyalty, Retail, Trends & Insights, Uncategorized | Tagged , , , , | Leave a comment