Category Archives: QR Codes & MS Tags

QR Codes vs Microsoft Tag, the winner is…

If there was a national league for mobile tagging formats, then the 2011 Champion of the National League for Mobile Tags was… QR Codes. At the start of last year, we were still posting about which mobile tag format would win … Continue reading

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Posted in Mobile Advertising, QR Codes & MS Tags, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

QR Code Guide for Grocers

Recently, I’ve been spending quite a bit of time looking at QR codes in the context of grocery and I thought it would be helpful to share some of the thinking for the greater good of humanity. There are a … Continue reading

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Posted in Grocery, QR Codes & MS Tags, Retail, Trends & Insights | Tagged , , , | Leave a comment

What ‘response’ can you expect in your QR (Quick Response) code activation?

Clients often ask “what response rate will we see to the QR code we just added to our print piece?”. Now, on the surface, this is a reasonable question, but unfortunately there is no one-size-fits-all answer. From our experience, response … Continue reading

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Posted in QR Codes & MS Tags, Trends & Insights, Uncategorized | Tagged , , | 3 Comments

The 2011 Mobile Marketing Guide

We recently published a 2011 Mobile Outlook that provides a straight talking, no holds barred, insider analysis of the current state of the mobile market, expectations beyond 2012 and a guide to mobilizing for 2011. Here is a quick peek at … Continue reading

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Posted in Apps, Inspiration, iPhone, Mobile Loyalty, Mobile Web, Mobility Planning, Proximity Marketing, QR Codes & MS Tags, Retail, Trends & Insights, Uncategorized | Tagged , , , , | Leave a comment

Placement & Size of QR Codes

In Part Two of our piece on Mobile Tagging (See Part One – Choosing a Mobile Tag Format – here), we will answer the question we often get from clients – “What size should I make my QR Codes on my Ad?” … Continue reading

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Posted in QR Codes & MS Tags | Tagged , , | 8 Comments

Choosing a Mobile Tag Format – QR Codes vs Microsoft Tags vs Other

Well it looks like Mobile Tags (QR codes, Microsoft Tags, etc.) are beginning to enter the mainstream! This Holiday’s shopping season has seen a 20x increase in Mobile Tag usage over the same time last year and a cornucopia of … Continue reading

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Posted in QR Codes & MS Tags | Tagged , , | 3 Comments