Category Archives: Pharma

5 Tips for Obtaining MLR Approvals for Mobile

Posted on July 20, 2012 by

Coming fresh off the most recent ePharma West Conference in San Francisco, one of the most frequent questions I received was related to MLR (Medical/Legal/Regulatory) approvals of mobile programs. While many in Pharma have their own tips and tricks for … Continue reading →

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Posted in Apps, mHealth, Mobile, Pharma, Uncategorized | Tagged , , , , , | Leave a comment

How NOT To Use Your Sales Force

Posted on April 17, 2012 by

In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading →

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Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability | Tagged , , , , , , , , , , , , , | Leave a comment

The Future of Mobile Health Apps for Pharma

Posted on January 31, 2012 by

Mobile health applications have come a long way in the last few years. Driving this change, in part, has been the huge increase in smartphone penetration across both patients and HCPs user groups (HCP smartphone penetration at 81% with half using at … Continue reading →

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Posted in Apps, Health, Pharma, Uncategorized | Tagged , , , , , | 1 Comment

How To Improve Health Tracker Apps

Posted on November 3, 2011 by

I recently spent some time searching the Apple App Store using terms such as “Health Tracker” “Symptom Tracker” and the like. The result was no surprise; literally thousands of apps have been developed to track everything from calories to blood … Continue reading →

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Posted in Apps, Health, mHealth, Pharma, Trends & Insights, Uncategorized | Tagged , , , | Leave a comment

Best Practices for Mobile Adherence

Posted on October 25, 2011 by

Last week, Chris Crichton and his 5th Finger team gathered with Pharma experts at Digital Pharma East. Chris shared his years of mobile adherence insight with the conference audience. We found this great snapshot of his preso by Leigh Householder at  whatsyourdigitaliq.com. … Continue reading →

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Posted in Apps, Mobile Web, Pharma, Trends & Insights, Uncategorized | Tagged , , , , , | Leave a comment

FDA Announces Draft Guidance on Mobile Medical Apps

Posted on August 11, 2011 by

While there has been little movement on the social media front, the FDA recently issued draft guidance on mobile medical apps. Released on July 21st, the intent of the guidance is to provide “oversight on only those mobile medical apps … Continue reading →

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Posted in Android, Applications, Apps, Pharma, Uncategorized | Tagged , , , , | Leave a comment

Putting the “Social” Back Into Social Media

Posted on May 23, 2011 by

Facebook announced on Friday that they will no longer allow Pharma brands to disable comments on their Facebook pages. According to the announcement, all new Facebook pages will be forced to comply immediately, while brands with preexisting pages have until … Continue reading →

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Posted in Pharma, Social Media, Uncategorized | Tagged , , , | Leave a comment

Obama’s Healthcare loss… failure to exploit his assets

Posted on August 19, 2009 by

Why isn’t the Obama administration using mobile to shape the healthcare debate? Obama’s challenge with mobile is the same as for many marketers. Generating interest in the initial campaign can generate huge follow on opportunities, but maintaining a dialogue with … Continue reading →

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Posted in Mobility Planning, Pharma, Trends & Insights | Leave a comment

DIY Healthcare –where brands can help consumers

Posted on March 31, 2009 by

In these difficult times there are alarming concerns of how people are managing their health. There is a growing trend toward do-it-yourself health especially among young adults in the US. A larger number of 20 somethings are uninsured, and as … Continue reading →

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