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Category Archives: Mobility Planning
Turning the NBA Playoffs into mCommerce Brand Engagement
While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting. According to Nielsen, 86% of mobile phone owners use their phone while watching television. Nielsen also states that multi-tasking … Continue reading
Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter
Tagged facebook, mcommerce, mobile, NBA, social media, twitter
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Responsive Design, breaking down what you need to know…
Ethan Marcotte from A List Apart wrote an excellent blog post in May of 2010 on the subject of Responsive Web Design. While Ethan’s observations on the state of mobile browsers were valid then, with groups like Nielson telling us smartphones … Continue reading
Posted in Case Studies, Devices, Mobile Web, Mobility Planning, Uncategorized, Usability
Tagged 5th Finger, CSS3, design, desktop, HTML5, javascript, laptop, marketing, mobile browsers, mobile handset sales, mobile marketing, mobile web, Nielson report, responsive web design, smartphone, tablet, web-kit
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Mobile Friendly or Mobile Frenemy?
In an effort to save budget, many marketers choose to go the “mobile friendly” route over the truly mobile route when designing a promotional website. These “friendly” friends of mobile are no friends to mobile or marketers, really. We’ve all … Continue reading
Posted in Mobile Web, Mobility Planning
Tagged mobile frenemy, mobile friendly, mobile website
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3 Mobile Mistakes to Avoid This Holiday Season
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand. Since retailers are undoubtedly already creating their mobile holiday work, I shared with readers of Mobile … Continue reading
Posted in Apps, Mobility Planning, Retail, Trends & Insights, Uncategorized
Tagged mobile, mobile marketing, Retail holiday
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Welcome to “Bricks and Mobile”
There is an exciting new revenue driver emerging in mobile – “Bricks and Mobile”; a clever term (if we say so ourselves) to describe the innovative in-store mobile marketing opportunity opening up to retailers in 2011. We all remember the … Continue reading
Posted in Apps, Inspiration, Mobile Anthropology, Mobility Planning, Retail, Trends & Insights
Tagged bricks and mobile, coupon, in-store mobile, marketing, mcommerce, retail
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The 2011 Mobile Marketing Guide
We recently published a 2011 Mobile Outlook that provides a straight talking, no holds barred, insider analysis of the current state of the mobile market, expectations beyond 2012 and a guide to mobilizing for 2011. Here is a quick peek at … Continue reading
ARE YOU READY FOR SOME FOOTBALL?
It’s the week of Thanksgiving and the Divisions are beginning to shake out — Favre is wash out, Vick is on fire and the AFC East is going to be a shoot out. It is also the time of year … Continue reading
Posted in Mobile Advertising, Mobility Planning, Retail, Trends & Insights, Uncategorized
Tagged Advertising, mobile, Superbowl
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A Formula for Great Mobile Engagement
When you are reaching out to one of your customers via mobile, be it Text, Video MMS or Push App alerts, it’s really important to think about how that message will be received by your customer and if it meets the expectations … Continue reading
Posted in Android, Inspiration, Mobile Loyalty, Mobility Planning, Retail
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Got Memory? SanDisk puts a SanDisk Sales Associate in every store on earth
Memory cards are an essential accessory for so many devices today—cameras, game consoles, mobile phones and more. The only trouble is, there are so many choices out there so it can be tough to figure out the right card to … Continue reading
Posted in Mobile Web, Mobility Planning, Retail
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QR Codes and Retesting Assumptions.
The last 2 years has seen a surge in the popularity of “smart phones” in the US market. This has us all looking for the next “big thing” to do with these amazing devices. But there’s also a realization … Continue reading
