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Category Archives: Mobile Web
The New Breed of Mobile Providers
As someone who has been in the mobile technology space for several years, I’ve seen a good amount of change. It’s often said that change is the one constant in life; well – picture the mobile space as a concentrated … Continue reading
Posted in mCommerce, Mobile, Mobile Web
Tagged agency, IT services, mobile, mobile platform provider, mobile provider
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Responsive Design, breaking down what you need to know…
Ethan Marcotte from A List Apart wrote an excellent blog post in May of 2010 on the subject of Responsive Web Design. While Ethan’s observations on the state of mobile browsers were valid then, with groups like Nielson telling us smartphones … Continue reading
Posted in Case Studies, Devices, Mobile Web, Mobility Planning, Uncategorized, Usability
Tagged 5th Finger, CSS3, design, desktop, HTML5, javascript, laptop, marketing, mobile browsers, mobile handset sales, mobile marketing, mobile web, Nielson report, responsive web design, smartphone, tablet, web-kit
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How NOT To Use Your Sales Force
In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading
Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability
Tagged adherence education, adherence program, cost-effective, Email Blasts, HCP, marketing, mobile, mobile web, NRx, patient, pharma, ROI, Sales Force, Website
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Black Friday Mobile Sales Soar 3,000% for JoS. A. Bank Clothiers
Clothing retailer JoS. A. Bank, together with 5th Finger’s RedShop, sees explosive growth of mobile sales on Black Friday. On Black Friday, JoS. A. Bank’s mobile checkout saw an increase of over 3,000% compared to its previous daily average. … Continue reading
Posted in mCommerce, Mobile Web, Retail
Tagged Black Friday, JoS. A. Bank, mobile site, retail
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Meet Your Kitchen Assistant: The Safeway Thanksgiving Mobile Site
This year Safeway has truly welcomed the mobile side of Thanksgiving with open arms (or should I say fingers?). The grocer launched both The Safeway Chef Assistant App for iPhone and a Thanksgiving mobile site, powered by RedShop Mobile. More … Continue reading
Posted in Grocery, Mobile Web, Retail, Uncategorized
Tagged mobile site, Safeway, thanksgiving
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Mobile Friendly or Mobile Frenemy?
In an effort to save budget, many marketers choose to go the “mobile friendly” route over the truly mobile route when designing a promotional website. These “friendly” friends of mobile are no friends to mobile or marketers, really. We’ve all … Continue reading
Posted in Mobile Web, Mobility Planning
Tagged mobile frenemy, mobile friendly, mobile website
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Best Practices for Mobile Adherence
Last week, Chris Crichton and his 5th Finger team gathered with Pharma experts at Digital Pharma East. Chris shared his years of mobile adherence insight with the conference audience. We found this great snapshot of his preso by Leigh Householder at whatsyourdigitaliq.com. … Continue reading
Posted in Apps, Mobile Web, Pharma, Trends & Insights, Uncategorized
Tagged 5th Finger, chris crichton, digital pharma east, mobile adherence, mobile health, pharma
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The 2011 Mobile Marketing Guide
We recently published a 2011 Mobile Outlook that provides a straight talking, no holds barred, insider analysis of the current state of the mobile market, expectations beyond 2012 and a guide to mobilizing for 2011. Here is a quick peek at … Continue reading
Got Memory? SanDisk puts a SanDisk Sales Associate in every store on earth
Memory cards are an essential accessory for so many devices today—cameras, game consoles, mobile phones and more. The only trouble is, there are so many choices out there so it can be tough to figure out the right card to … Continue reading
Posted in Mobile Web, Mobility Planning, Retail
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QR Codes and Retesting Assumptions.
The last 2 years has seen a surge in the popularity of “smart phones” in the US market. This has us all looking for the next “big thing” to do with these amazing devices. But there’s also a realization … Continue reading
