Category Archives: Mobile Anthropology

How Steve Jobs Changed 5th Finger and Mobile Marketing

Posted on October 7, 2011 by

How Steve Jobs changed my industry and our company, 5th Finger. From 2000-2008, 5th Finger had been a mobile marketing company. We all knew what that meant, it was SMS and MMS sprinkled with a little bit of mobile web sites. … Continue reading →

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Posted in Apple, Innovation, iPad, iPhone, mCommerce, Mobile Anthropology, Uncategorized | Tagged , , , , | Leave a comment

Welcome to “Bricks and Mobile”

Posted on March 14, 2011 by

There is an exciting new revenue driver emerging in mobile – “Bricks and Mobile”; a clever term (if we say so ourselves) to describe the innovative in-store mobile marketing opportunity opening up to retailers in 2011. We all remember the … Continue reading →

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Posted in Apps, Inspiration, Mobile Anthropology, Mobility Planning, Retail, Trends & Insights | Tagged , , , , , | 1 Comment

Victoria’s Secret: On-brand mobile marketing. Now that’s INCREDIBLE.

Posted on September 29, 2010 by

What’s makes Victoria’s Secret’s new INCREDIBLE bra so…well…incredible? It finally incorporates features that women have been seeking for decades—a cushioned underwire, a flat closure system and self-adjusting straps just to name a few. With a product like this, it’s only natural … Continue reading →

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Posted in Case Studies, Mobile Anthropology, Retail, Trends & Insights | Leave a comment

QR Codes and Retesting Assumptions.

Posted on September 5, 2010 by

  The last 2 years has seen a surge in the popularity of “smart phones” in the US market.  This has us all looking for the next “big thing” to do with these amazing devices.  But there’s also a realization … Continue reading →

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Posted in Mobile Anthropology, Mobile Web, Mobility Planning, Trends & Insights | 1 Comment

mobile & social media – blogradio interview

Posted on July 31, 2009 by

  Michelle Batten from iMediaWorks invited me to chat on her digital and social media podcast this week.   We discussed the following topics:   – Star Trek – intersection between social media and mobile and the opportunities for brands … Continue reading →

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Posted in Inspiration, Mobile Anthropology, Mobility Planning, Trends & Insights | Leave a comment

Adapt, improvise, overcome.

Posted on June 30, 2009 by

The U.S. Marines are known for their ability to adapt to a rapidly changing environment. Hence the mantra: "Adapt, improvise, overcome." This ability is critical for survival when you're at war. But surely it is applicable in other places…say advertising. … Continue reading →

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Posted in Mobile Anthropology, Mobility Planning, Trends & Insights | Leave a comment

Mobilize, Don’t Miniaturize

Posted on June 13, 2009 by

Mobilize. Don’t miniaturize. It’s a famous quote and I think it’s one of the best quotes I came aross when it comes to mobile application design principles. This quote has been most populized by Barbara Ballard from Little Springs Design   Read Mobilize, … Continue reading →

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Posted in Mobile Anthropology, Mobility Planning, Trends & Insights | 1 Comment

Twitter on TIME Magazine Cover

Posted on June 6, 2009 by

  “I’ve written this week’s TIME cover story about how Twitter is changing the way we live–and showing us the future of innovation. Buy a copy!” I think it’s significant that TIME chose iPhone as the Twitter platform. If you … Continue reading →

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Posted in Applications, Mobile Anthropology, Mobile Web, Random Awesomeness, Social Media, Twitter | Leave a comment

Relevant, useful and an extension of the big idea.

Posted on April 8, 2009 by

Think about the way you feel when you forget your phone or PDA at home for the day. Alone? Disconnected? Unprepared? That’s the true test right there. Mobile is more than just cool. Frankly, it’s a necessity. Mobile has gone … Continue reading →

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Posted in Inspiration, Mobile Anthropology, Mobility Planning | Leave a comment

Mobile is not just another screen…

Posted on March 26, 2009 by

A recent blog post brought a great argument against the “Screens Theory,” diving into how people, marketers and brands can think about online and mobile channels differently.   The author argues that online and mobile are fundamentally different than television, … Continue reading →

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Posted in Mobile Anthropology | Leave a comment