Category Archives: mCommerce

The New Breed of Mobile Providers

As someone who has been in the mobile technology space for several years, I’ve seen a good amount of change. It’s often said that change is the one constant in life; well – picture the mobile space as a concentrated … Continue reading

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Posted in mCommerce, Mobile, Mobile Web | Tagged , , , , | 3 Comments

Turning the NBA Playoffs into mCommerce Brand Engagement

While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting.  According to Nielsen, 86% of mobile phone owners use their phone while watching television.  Nielsen also states that multi-tasking … Continue reading

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Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter | Tagged , , , , , | Leave a comment

Black Friday Mobile Sales Soar 3,000% for JoS. A. Bank Clothiers

  Clothing retailer JoS. A. Bank, together with 5th Finger’s RedShop, sees explosive growth of mobile sales on Black Friday. On Black Friday, JoS. A. Bank’s mobile checkout saw an increase of over 3,000% compared to its previous daily average. … Continue reading

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Posted in mCommerce, Mobile Web, Retail | Tagged , , , | Leave a comment

How Steve Jobs Changed 5th Finger and Mobile Marketing

How Steve Jobs changed my industry and our company, 5th Finger. From 2000-2008, 5th Finger had been a mobile marketing company. We all knew what that meant, it was SMS and MMS sprinkled with a little bit of mobile web sites. … Continue reading

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Posted in Apple, Innovation, iPad, iPhone, mCommerce, Mobile Anthropology, Uncategorized | Tagged , , , , | Leave a comment

Unbelievable in-store Apple iPad mCommerce experience

Today, I took a stroll with 5th Finger’s co-founder to our favorite sandwich place, Specialty’s Cafe and Bakery, in San Francisco. Specialty’s is a Quick Service Restaurant with good food and amazing technology. They have been growing rapidly and according … Continue reading

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Posted in Devices, Innovation, iPad, mCommerce, Trends & Insights, Uncategorized | Tagged , , , | 1 Comment