Category Archives: iPhone

Safeway Mobile App: A Big Fish in a Big Pond…

Posted on June 23, 2012 by

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading →

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Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

5th Finger’s Five Tenets to Great Tablet Ux

Posted on February 26, 2012 by

Tenet #1: The NUI is not the GUI The first tenet that we live by at 5th Finger is that the NUI is not the GUI. You’ve probably heard of the term GUI (Graphical User Interface), which is used to … Continue reading →

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Posted in HTML5, iPad, iPhone, Retail, Usability | Leave a comment

Hybrid App Case Study: Safeway’s Dominick’s App (Retail)

Posted on December 16, 2011 by

You are probably hearing more and more about ‘hybrid apps’. Well, I thought it might be interesting to share with you 5th Finger’s recent journey to create a hybrid app with the Dominick’s iPhone app and Safeway. Here’s a short … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

Safeway personalizes grocery shopping with RedShop Mobile

Posted on November 14, 2011 by

If you saw our offices this week, you would see some happy Fingers! We are excited to announce Grocer Safeway is providing Dominick’s shoppers personalized offers on a mobile app powered by 5th Finger’s RedShop! The Apple iPhone mobile app makes … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

A Peek into the Black Friday Mobile Crystal Ball

Posted on November 4, 2011 by

Last year on Black Friday 5.6% of consumers visited a retailer’s website via their mobile phone per Coremetrics, and PayPal saw a whopping 310% increase in mobile payments. Pretty impressive statistics. If you thought that was mind blowing, you might want … Continue reading →

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Posted in Apps, iPhone, Mobile Loyalty, Retail, Trends & Insights, Uncategorized | Tagged , , , , | Leave a comment

How Steve Jobs Changed 5th Finger and Mobile Marketing

Posted on October 7, 2011 by

How Steve Jobs changed my industry and our company, 5th Finger. From 2000-2008, 5th Finger had been a mobile marketing company. We all knew what that meant, it was SMS and MMS sprinkled with a little bit of mobile web sites. … Continue reading →

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Posted in Apple, Innovation, iPad, iPhone, mCommerce, Mobile Anthropology, Uncategorized | Tagged , , , , | Leave a comment

A Developer’s Apple iOS 5 Recap

Posted on October 5, 2011 by

Today sees the long-awaited announcement of  iOS 5 for the Apple iPhone and iPad devices. iOS 5 will be available from October 12, let’s take a quick walk through of what this will offer us as developers and app producers. … Continue reading →

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Posted in Apple, Devices, iPad, iPhone | Tagged , , | Leave a comment

Jo-Ann Fabric and Crafts brings their app experience to Android

Posted on August 5, 2011 by

Jo-Ann Fabric and Crafts has already partnered with 5th Finger to connect with their most loyal shoppers on the iPhone. Now the retailer is reaching out to Android owning crafters with an Android app. The Jo-Ann Fabrics Android app gives … Continue reading →

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Posted in Android, Apps, iPhone, Retail, Uncategorized | Tagged , , , , , , , | Leave a comment

Making Sense of the Location-Based Coupon Explosion

Posted on April 28, 2011 by

I can pull out my phone today and have instant access to dozens of “deals” (aka coupons, promotions, offers) within a mile of where I’m standing.  This is a big leap forward for retailers who historically had to battle the clutter of … Continue reading →

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Posted in Android, Apps, iPhone, Mobile Loyalty, Uncategorized | Tagged , , , | Leave a comment

Jos. A. Bank saves businessmen with lost luggage

Posted on April 20, 2011 by

Imagine for a moment you have flown to the other side of the country for a client meeting, you head to baggage claim expecting your luggage to meet you there and nothing appears. You speak to the baggage department and … Continue reading →

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Posted in Applications, Apps, iPhone, Retail, Uncategorized | Tagged , , | Leave a comment