Category Archives: Inspiration

Safeway Mobile App: A Big Fish in a Big Pond…

Posted on June 23, 2012 by

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading →

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Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

Welcome to “Bricks and Mobile”

Posted on March 14, 2011 by

There is an exciting new revenue driver emerging in mobile – “Bricks and Mobile”; a clever term (if we say so ourselves) to describe the innovative in-store mobile marketing opportunity opening up to retailers in 2011. We all remember the … Continue reading →

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Posted in Apps, Inspiration, Mobile Anthropology, Mobility Planning, Retail, Trends & Insights | Tagged , , , , , | 1 Comment

The 2011 Mobile Marketing Guide

Posted on January 31, 2011 by

We recently published a 2011 Mobile Outlook that provides a straight talking, no holds barred, insider analysis of the current state of the mobile market, expectations beyond 2012 and a guide to mobilizing for 2011. Here is a quick peek at … Continue reading →

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Posted in Apps, Inspiration, iPhone, Mobile Loyalty, Mobile Web, Mobility Planning, Proximity Marketing, QR Codes & MS Tags, Retail, Trends & Insights, Uncategorized | Tagged , , , , | Leave a comment

American Cancer Society – The movement for more birthdays

Posted on December 13, 2010 by

For nearly 100 years, the American Cancer Society has been working to create a world with less cancer and more birthdays. This year more than 11 million cancer survivors will celebrate another birthday, thanks in part to the progress they’ve … Continue reading →

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Posted in Events, Inspiration, Social Media, Uncategorized | Tagged , , , | Leave a comment

Novartis takes Sickle Cell Anemia education on the road

Posted on December 10, 2010 by

Have you heard of the 50 million pound challenge? It’s a great cause that’s on the minds of many during this festive (and indulgent) time of year. This year we had the opportunity to bring our mobile skills to the Be … Continue reading →

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A Formula for Great Mobile Engagement

Posted on October 24, 2010 by

When you are reaching out to one of your customers via mobile, be it Text, Video MMS or Push App alerts, it’s really important to think about how that message will be received by your customer and if it meets the expectations … Continue reading →

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Posted in Android, Inspiration, Mobile Loyalty, Mobility Planning, Retail | Leave a comment

mobile & social media – blogradio interview

Posted on July 31, 2009 by

  Michelle Batten from iMediaWorks invited me to chat on her digital and social media podcast this week.   We discussed the following topics:   – Star Trek – intersection between social media and mobile and the opportunities for brands … Continue reading →

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Posted in Inspiration, Mobile Anthropology, Mobility Planning, Trends & Insights | Leave a comment

Father of the Cell Phone

Posted on June 13, 2009 by

  What do you know about Marty Cooper. I did not know much other than he invented to the cell phone, which is pretty important to those of us in the industry. A recent article in The Economist dedicated an … Continue reading →

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5th Finger Powers Earth Day Promotion

Posted on April 22, 2009 by

5th Finger is working in partnership with 361 Experiential to promote LG’s Mobile Phone Recycling program. Just Text CYBERGUY to 57895, reply with your name and address and LG will send you a pre-paid envelope to recycle your old mobile … Continue reading →

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Posted in Ad Land, Inspiration, Mobile Web | Leave a comment

Relevant, useful and an extension of the big idea.

Posted on April 8, 2009 by

Think about the way you feel when you forget your phone or PDA at home for the day. Alone? Disconnected? Unprepared? That’s the true test right there. Mobile is more than just cool. Frankly, it’s a necessity. Mobile has gone … Continue reading →

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Posted in Inspiration, Mobile Anthropology, Mobility Planning | Leave a comment