Category Archives: Innovation

Safeway Mobile App: A Big Fish in a Big Pond…

Posted on June 23, 2012 by

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading →

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Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

How Mobile Made Superheroes Not So Super Anymore

Posted on May 7, 2012 by

Has mobile technology given us  super powers that we haven’t realized?  My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to  Brandon, … Continue reading →

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Posted in Devices, Innovation, Trends & Insights, Uncategorized | Tagged , , | Leave a comment

Hybrid App Case Study: Safeway’s Dominick’s App (Retail)

Posted on December 16, 2011 by

You are probably hearing more and more about ‘hybrid apps’. Well, I thought it might be interesting to share with you 5th Finger’s recent journey to create a hybrid app with the Dominick’s iPhone app and Safeway. Here’s a short … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

Safeway personalizes grocery shopping with RedShop Mobile

Posted on November 14, 2011 by

If you saw our offices this week, you would see some happy Fingers! We are excited to announce Grocer Safeway is providing Dominick’s shoppers personalized offers on a mobile app powered by 5th Finger’s RedShop! The Apple iPhone mobile app makes … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment

How Steve Jobs Changed 5th Finger and Mobile Marketing

Posted on October 7, 2011 by

How Steve Jobs changed my industry and our company, 5th Finger. From 2000-2008, 5th Finger had been a mobile marketing company. We all knew what that meant, it was SMS and MMS sprinkled with a little bit of mobile web sites. … Continue reading →

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Posted in Apple, Innovation, iPad, iPhone, mCommerce, Mobile Anthropology, Uncategorized | Tagged , , , , | Leave a comment

Unbelievable in-store Apple iPad mCommerce experience

Posted on June 3, 2011 by

Today, I took a stroll with 5th Finger’s co-founder to our favorite sandwich place, Specialty’s Cafe and Bakery, in San Francisco. Specialty’s is a Quick Service Restaurant with good food and amazing technology. They have been growing rapidly and according … Continue reading →

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Posted in Devices, Innovation, iPad, mCommerce, Trends & Insights, Uncategorized | Tagged , , , | 1 Comment