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Category Archives: Health
How NOT To Use Your Sales Force
In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading
Posted in Mobile Web, Trends & Insights, Pharma, Devices, Apps, Mobile Advertising, Health, mHealth, Usability
Tagged mobile, pharma, mobile web, marketing, HCP, Sales Force, NRx, Email Blasts, Website, adherence program, adherence education, ROI, patient, cost-effective
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The Future of Mobile Health Apps for Pharma
Mobile health applications have come a long way in the last few years. Driving this change, in part, has been the huge increase in smartphone penetration across both patients and HCPs user groups (HCP smartphone penetration at 81% with half using at … Continue reading
Posted in Apps, Health, Pharma, Uncategorized
Tagged mHealth, mobile health, mobile pharma, mobile reminders, pharmaceutical, symptom tracker
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Mobile Adherence for Today’s Patient
Sometimes I feel like I’ve stepped into a time machine when working in pharma…. and I am not talking about being transported into the future. Big pharma’s approach to mobile adherence looks, feels and acts completely dated. SMS-based medication reminders, … Continue reading
Posted in Apple, Applications, Apps, Health, mHealth
Tagged iPhone, lap-band app, mobile adherence, mobile app, mobile health
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How To Improve Health Tracker Apps
I recently spent some time searching the Apple App Store using terms such as “Health Tracker” “Symptom Tracker” and the like. The result was no surprise; literally thousands of apps have been developed to track everything from calories to blood … Continue reading
Posted in Apps, Health, mHealth, Pharma, Trends & Insights, Uncategorized
Tagged health, health tracker, mHealth, mobile apps
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