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Category Archives: Events
The Super Bowl Went Mobile, But Was It Successful?
If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading
Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights
Tagged bud light, mobile, mobile ad, mobile app, SMS, super bowl
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A Glimpse into the Shop.org Annual Summit
We were excited to take an active role in this year’s Shop.org Annual Show; a highlight on the retail marketing calendar. Shop.org invited us to speak alongside three retailers about “Owning the Decision Point”, the emerging area of in-store mobile. … Continue reading
American Cancer Society – The movement for more birthdays
For nearly 100 years, the American Cancer Society has been working to create a world with less cancer and more birthdays. This year more than 11 million cancer survivors will celebrate another birthday, thanks in part to the progress they’ve … Continue reading
Posted in Events, Inspiration, Social Media, Uncategorized
Tagged american cancer society, birthday wish, birthdays, mobile
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Novartis takes Sickle Cell Anemia education on the road
Have you heard of the 50 million pound challenge? It’s a great cause that’s on the minds of many during this festive (and indulgent) time of year. This year we had the opportunity to bring our mobile skills to the Be … Continue reading
Posted in Events, Inspiration, Uncategorized
Tagged mobile, novaris, sickle cell anemia
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Devouring the Event Sandwich
It was billed as a event marketing “boot camp” and a deli broke out. A deli of ideas. Event Marketer Magazine Editor and Publisher Dan Hanover launched the Event Marketer Summit by talking about … Continue reading
Posted in Events
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Join us @ ad:tech/ADSPACE April 22nd
If you’re heading to ad:tech San Francisco, then come on by and say hi at the ADSPACE panel on April 22nd where I’ll be chatting about the latest in mobile advertising and the new google adsense for mobile. It looks … Continue reading
Posted in Events
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