Category Archives: Apps

5 Tips for Obtaining MLR Approvals for Mobile

Posted on July 20, 2012 by

Coming fresh off the most recent ePharma West Conference in San Francisco, one of the most frequent questions I received was related to MLR (Medical/Legal/Regulatory) approvals of mobile programs. While many in Pharma have their own tips and tricks for … Continue reading →

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Posted in Apps, mHealth, Mobile, Pharma, Uncategorized | Tagged , , , , , | Leave a comment

Google I/O 2012: What you need to know

Posted on July 10, 2012 by

5th Finger’s Mobile Engineering Team Lead, Chris Brent attended the Google I/O 2012, an annual developer-focused conference held by Google in San Francisco. He brought back some exciting updates and insights that impact all stakeholders in the mobile space. From … Continue reading →

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Posted in Android, Applications, Apps, Devices, Google, Mobile, Trends & Insights | Tagged , , , , , , , , | Leave a comment

Safeway Mobile App: A Big Fish in a Big Pond…

Posted on June 23, 2012 by

Have you heard that saying – “a big fish in a small pond?”   Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading →

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Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized | Tagged , , , , | 1 Comment

Turning the NBA Playoffs into mCommerce Brand Engagement

Posted on May 18, 2012 by

While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting.  According to Nielsen, 86% of mobile phone owners use their phone while watching television.  Nielsen also states that multi-tasking … Continue reading →

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Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter | Tagged , , , , , | Leave a comment

How NOT To Use Your Sales Force

Posted on April 17, 2012 by

In an effort to save media dollars, there is a trend for marketers to rely solely on their sales force to promote new programs. The idea being that a sales rep will detail an HCP on a new program, provide them … Continue reading →

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Posted in Apps, Devices, Health, mHealth, Mobile Advertising, Mobile Web, Pharma, Trends & Insights, Usability | Tagged , , , , , , , , , , , , , | Leave a comment

Retailers See Impressive Pinterest Results, But Imagine Them With An iPad App

Posted on April 6, 2012 by

If being the third social network behind facebook and Twitter hasn’t validated Pinterest in your mind yet, maybe this will. Home Good retailers such as Wayfair (formerly CSN Stores) found that Pinterest referrals are more likely to make a purchase and spend … Continue reading →

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Posted in Android, Apple, Applications, Apps, iPad, Retail, Uncategorized | Tagged , , , | 1 Comment

The Super Bowl Went Mobile, But Was It Successful?

Posted on February 9, 2012 by

If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading →

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Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights | Tagged , , , , , | 1 Comment

The Future of Mobile Health Apps for Pharma

Posted on January 31, 2012 by

Mobile health applications have come a long way in the last few years. Driving this change, in part, has been the huge increase in smartphone penetration across both patients and HCPs user groups (HCP smartphone penetration at 81% with half using at … Continue reading →

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Posted in Apps, Health, Pharma, Uncategorized | Tagged , , , , , | 1 Comment

Mobile Adherence for Today’s Patient

Posted on December 16, 2011 by

Sometimes I feel like I’ve stepped into a time machine when working in pharma…. and I am not talking about being transported into the future. Big pharma’s approach to mobile adherence looks, feels and acts completely dated. SMS-based medication reminders, … Continue reading →

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Posted in Apple, Applications, Apps, Health, mHealth | Tagged , , , , | Leave a comment

Hybrid App Case Study: Safeway’s Dominick’s App (Retail)

Posted on December 16, 2011 by

You are probably hearing more and more about ‘hybrid apps’. Well, I thought it might be interesting to share with you 5th Finger’s recent journey to create a hybrid app with the Dominick’s iPhone app and Safeway. Here’s a short … Continue reading →

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Posted in Apps, Grocery, Innovation, iPhone, Mobile Loyalty, Retail, Uncategorized | Tagged , , , , | Leave a comment