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Author Archives: 5th Finger Blogger
Sweet Recognition
We’re incredibly honored to be recognized for our hard work and passion with the following awards that we received this summer. For the second year in a row, we’re thrilled to be on Inc. 500|5000’s prestigious list of America’s fastest … Continue reading
Posted in Uncategorized
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The New Breed of Mobile Providers
As someone who has been in the mobile technology space for several years, I’ve seen a good amount of change. It’s often said that change is the one constant in life; well – picture the mobile space as a concentrated … Continue reading
Posted in mCommerce, Mobile, Mobile Web
Tagged agency, IT services, mobile, mobile platform provider, mobile provider
3 Comments
5 Tips for Obtaining MLR Approvals for Mobile
Coming fresh off the most recent ePharma West Conference in San Francisco, one of the most frequent questions I received was related to MLR (Medical/Legal/Regulatory) approvals of mobile programs. While many in Pharma have their own tips and tricks for … Continue reading
Posted in Apps, mHealth, Mobile, Pharma, Uncategorized
Tagged epharma, mHealth, mlr, mobile health, pharma, regulatory approvals for mobile
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Google I/O 2012: What you need to know
5th Finger’s Mobile Engineering Team Lead, Chris Brent attended the Google I/O 2012, an annual developer-focused conference held by Google in San Francisco. He brought back some exciting updates and insights that impact all stakeholders in the mobile space. From … Continue reading
Posted in Android, Applications, Apps, Devices, Google, Mobile, Trends & Insights
Tagged Android, google chrome, google io, google now, Google Wallet, iPhone, jelly bean, mobile, project butter
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Safeway Mobile App: A Big Fish in a Big Pond…
Have you heard that saying – “a big fish in a small pond?” Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading
Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized
Tagged in-store mobile, mcoupon, mobile, mobile apps, Safeway
1 Comment
The Lesser Known Battles of Getting an SMS Shortcode Live
Why is it that we can clone animals, draw with friends across the world, communicate to hundreds of millions of people in 5 seconds with a click of a button and have computers perform open heart surgery, but it takes … Continue reading
How A Guerilla Marketing Tactic Translates To Mobile Loyalty
Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading
Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized
Tagged jay-z, kanye west, mobile, mobile loyalty, mobile strategy, pop-up store
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The Strengths of SMS vs In-App Push Notifications
Often we’re asked whether a brand should use in-app push notifications or SMS for their mobile engagement and loyalty programs. It is clear that push notifications and SMS each have their own unique strengths. What is best for you depends … Continue reading
Posted in Mobile, Mobile Loyalty, SMS
Tagged in-app notifications, mobile, mobile loyalty, SMS
1 Comment
Turning the NBA Playoffs into mCommerce Brand Engagement
While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting. According to Nielsen, 86% of mobile phone owners use their phone while watching television. Nielsen also states that multi-tasking … Continue reading
Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter
Tagged facebook, mcommerce, mobile, NBA, social media, twitter
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How Mobile Made Superheroes Not So Super Anymore
Has mobile technology given us super powers that we haven’t realized? My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to Brandon, … Continue reading
Posted in Devices, Innovation, Trends & Insights, Uncategorized
Tagged avengers, mobile, mobile technology
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