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Monthly Archives: June 2012
Safeway Mobile App: A Big Fish in a Big Pond…
Have you heard that saying – “a big fish in a small pond?” Well, moving from Australia to the USA to launch 5th Finger five years ago, I clearly remember lying awake at night, wondering if we had the … Continue reading
Posted in Apps, Innovation, Inspiration, iPhone, Mobile, Retail, Stats, Uncategorized
Tagged in-store mobile, mcoupon, mobile, mobile apps, Safeway
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The Lesser Known Battles of Getting an SMS Shortcode Live
Why is it that we can clone animals, draw with friends across the world, communicate to hundreds of millions of people in 5 seconds with a click of a button and have computers perform open heart surgery, but it takes … Continue reading
How A Guerilla Marketing Tactic Translates To Mobile Loyalty
Last August, rap superstars Jay-Z and Kayne West utilized a surprising marketing tactic when releasing their critically acclaimed Watch the Throne album. Jay-Z and Kayne chose to initially release their album digitally, with the second wave of their distribution plan … Continue reading
Posted in Mobile, Mobile Loyalty, Retail, Trends & Insights, Uncategorized
Tagged jay-z, kanye west, mobile, mobile loyalty, mobile strategy, pop-up store
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