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Monthly Archives: May 2012
The Strengths of SMS vs In-App Push Notifications
Often we’re asked whether a brand should use in-app push notifications or SMS for their mobile engagement and loyalty programs. It is clear that push notifications and SMS each have their own unique strengths. What is best for you depends … Continue reading
Posted in Mobile, Mobile Loyalty, SMS
Tagged in-app notifications, mobile, mobile loyalty, SMS
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Turning the NBA Playoffs into mCommerce Brand Engagement
While I was sending out Tweets this past week, and watching the NBA playoffs, I started thinking about mcommerce consumer targeting. According to Nielsen, 86% of mobile phone owners use their phone while watching television. Nielsen also states that multi-tasking … Continue reading
Posted in Apps, mCommerce, Mobile Loyalty, Mobility Planning, Trends & Insights, Twitter
Tagged facebook, mcommerce, mobile, NBA, social media, twitter
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How Mobile Made Superheroes Not So Super Anymore
Has mobile technology given us super powers that we haven’t realized? My eight year old nephew, Brandon thinks so! As a former comic book collector and avid reader, I was excited to pass down the tradition of comics to Brandon, … Continue reading
Posted in Devices, Innovation, Trends & Insights, Uncategorized
Tagged avengers, mobile, mobile technology
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Responsive Design, breaking down what you need to know…
Ethan Marcotte from A List Apart wrote an excellent blog post in May of 2010 on the subject of Responsive Web Design. While Ethan’s observations on the state of mobile browsers were valid then, with groups like Nielson telling us smartphones … Continue reading
Posted in Case Studies, Devices, Mobile Web, Mobility Planning, Uncategorized, Usability
Tagged 5th Finger, CSS3, design, desktop, HTML5, javascript, laptop, marketing, mobile browsers, mobile handset sales, mobile marketing, mobile web, Nielson report, responsive web design, smartphone, tablet, web-kit
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