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Monthly Archives: February 2012
5th Finger’s Five Tenets to Great Tablet Ux
Tenet #1: The NUI is not the GUI The first tenet that we live by at 5th Finger is that the NUI is not the GUI. You’ve probably heard of the term GUI (Graphical User Interface), which is used to … Continue reading
The Retailer’s Guide to Building a Mobile Strategy in 2012
The 5th Finger whitepaper that helps retailers strategize their way to success We don’t need to tell you most retailers today know mobile is a key way to reach the modern consumer. We also don’t need to tell you most … Continue reading
Posted in Uncategorized
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QR Codes vs Microsoft Tag, the winner is…
If there was a national league for mobile tagging formats, then the 2011 Champion of the National League for Mobile Tags was… QR Codes. At the start of last year, we were still posting about which mobile tag format would win … Continue reading
Posted in Mobile Advertising, QR Codes & MS Tags, Trends & Insights, Uncategorized
Tagged Microsoft Tag, MS Tag, QR Code
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Combatting mobile comparison apps in the retail store: the 4 key challenges
Most store-based retailers have already realized that they have a new battle front. Aside from margin pressure, the chaos of store operations and fickle consumers, mobile shopping comparison has now hit the store with full-force. A recent study by Pew … Continue reading
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The Super Bowl Went Mobile, But Was It Successful?
If we saw one major difference between this year’s Super Bowl ads and years past, it was definitely the integration of mobile and social media. But it didn’t stop at the commercials; the NFL itself had numerous apps to support … Continue reading
Posted in Apps, Events, Mobile Advertising, Retail, Trends & Insights
Tagged bud light, mobile, mobile ad, mobile app, SMS, super bowl
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