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Monthly Archives: May 2011
Putting the “Social” Back Into Social Media
Facebook announced on Friday that they will no longer allow Pharma brands to disable comments on their Facebook pages. According to the announcement, all new Facebook pages will be forced to comply immediately, while brands with preexisting pages have until … Continue reading
Posted in Pharma, Social Media, Uncategorized
Tagged health, mHealth, pharma, social media
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Lean Back vs Lean Forward Experiences.
Last week at the mCommerce Summit in New York there were quite a few interesting speakers (including yours truly). One of the best speakers was Steve Yankovich, vice president of eBay Mobile. Steve had great insight (backed by rigorous primary research) … Continue reading