Monthly Archives: December 2010

Surprise! More Consumers use Feature Phones Than you Think

Posted on December 23, 2010 by

We’ve heard this before: A mobile site is considered step one in mobilizing a brand…but who are we kidding, we both know we look at non-mobilized sites on our iPhones and Androids every day (discounting those who didn’t get the … Continue reading →

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American Cancer Society – The movement for more birthdays

Posted on December 13, 2010 by

For nearly 100 years, the American Cancer Society has been working to create a world with less cancer and more birthdays. This year more than 11 million cancer survivors will celebrate another birthday, thanks in part to the progress they’ve … Continue reading →

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Novartis takes Sickle Cell Anemia education on the road

Posted on December 10, 2010 by

Have you heard of the 50 million pound challenge? It’s a great cause that’s on the minds of many during this festive (and indulgent) time of year. This year we had the opportunity to bring our mobile skills to the Be … Continue reading →

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Placement & Size of QR Codes

Posted on December 9, 2010 by

In Part Two of our piece on Mobile Tagging (See Part One – Choosing a Mobile Tag Format – here), we will answer the question we often get from clients – “What size should I make my QR Codes on my Ad?” … Continue reading →

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Choosing a Mobile Tag Format – QR Codes vs Microsoft Tags vs Other

Posted on December 9, 2010 by

Well it looks like Mobile Tags (QR codes, Microsoft Tags, etc.) are beginning to enter the mainstream! This Holiday’s shopping season has seen a 20x increase in Mobile Tag usage over the same time last year and a cornucopia of … Continue reading →

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A Memo from a Black Friday Shopaholic

Posted on December 6, 2010 by

As Black Friday came and went last month, I was curious to see what retailers would do this year to entice shoppers to hit their sales in the wee hours of the morning.  As a veteran Black Friday shopper, I … Continue reading →

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Safeway – a Grocery Innovation ‘just for U’

Posted on December 3, 2010 by

Innovations in grocery are often slow & gradual, but not in the case of Safeway. They have been working hard over the last few months to launch their highly innovative ‘just for U’ program accompanied by a creative mobile based … Continue reading →

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