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Monthly Archives: September 2010
Mobile Steals the Show at Shop.org
We really enjoyed the recent Shop.org digital retailer conference in Dallas Texas – mobile really stole the show. It was clear that mobile is a hot topic for retailers and in-store mobile solutions is a very hot area. The above … Continue reading
Victoria’s Secret: On-brand mobile marketing. Now that’s INCREDIBLE.
What’s makes Victoria’s Secret’s new INCREDIBLE bra so…well…incredible? It finally incorporates features that women have been seeking for decades—a cushioned underwire, a flat closure system and self-adjusting straps just to name a few. With a product like this, it’s only natural … Continue reading
Got Memory? SanDisk puts a SanDisk Sales Associate in every store on earth
Memory cards are an essential accessory for so many devices today—cameras, game consoles, mobile phones and more. The only trouble is, there are so many choices out there so it can be tough to figure out the right card to … Continue reading
Posted in Mobile Web, Mobility Planning, Retail
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QR Codes and Retesting Assumptions.
The last 2 years has seen a surge in the popularity of “smart phones” in the US market. This has us all looking for the next “big thing” to do with these amazing devices. But there’s also a realization … Continue reading
A retailer’s Dilemma: to mcoupon or not to mcoupon?
Store-based retailers work primarily on two big problems. The first is driving foot traffic into the store, the second is converting customers who are in the store into buyers. Mobile marketers have improved their ability to drive foot traffic to … Continue reading
